Dr. William H. Cox

Measuring the Impact of Pilot Training for Airlines

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Dr. William Cox, CEO, Management & Excellence SA
Dr. William Cox is CEO of Management & Excellence SA (M&E) in Madrid and M&E Global Inc., in New York. M&E was established in 2001 with the support of the IE Business School, Madrid, and is specialized in calculating the Return on Investment (ROI) of human capital processes, such as aviation training, customer services in aviation and supply chain. Its SMART ROI™ service has been successfully applied in over 110 client projects in most sectors, including for Pratt & Whitney, Hartford.

Cox is author of six books and several hundred articles. He received his Ph.D. from the London School of Economics, a graduate degree in finance from the University of Oxford, two degrees from Boston University and a Certificate in Finance from Harvard Kennedy School. He was a Visiting scholar at Georgetown and Freiburg Universities. He is a member of Who’s Who Germany, Austria, and Switzerland.

Which Pilot Training Techniques Are Most Effective For You?
What factors contribute most to an effective pilot training program? How can we better judge which training techniques and technologies are most effective? New technologies and approaches profess to make pilot training cheaper and more effective. Is there a system for finding the right training mix?

Quantitative ROI-based methods used in the financial world can help address two key issues in pilot training:

1) Content issues, such as competency vs. evidence based training, managing human factors, operational efficiency
2) The right mix of instructional approaches for your pilots, such as traditional classroom, eLearning, gaming, mobile

This presentation discusses how using impact and financial ROI approaches can help to define the right mix of training approaches and technologies. A ROI approach can improve efficiencies in a pilot’s daily work and thus help an airline generate higher margins while improving safety.

The 3 stages to assess and optimize the effectiveness of pilot training are:
1) Measure ROI of a given training
2) Use quantitative tools to help determine the most effective “training mix”
3) Monitor the “training impact curve” of pilots over time